The amount of people worldwide using social media has risen drastically over the last few years and has become a main platform used by companies and business all over the world for advertising and promotion purposes. For bloggers however, social media plays a vital part when out reaching and trying to get noticed. With thousands of bloggers out there, the competition is fierce and to be heard, it is by no doubt effective to use these networking sites to your full advantage.
Let’s take a look at some of the most popular networks to give you an idea of how quickly social media is growing and how it is important for all you bloggers and writers.
Facebook is currently the world’s most popular networking site and was launched in 2004 by Facebook inc. By 2012, statics show that the network has over one billion active users, over half of whom use the site on a mobile phone or I Pad on a daily basis. Facebook allows people from all over the world to communicate through wall posts, private messages and pages. Whether you are an amateur or experienced blogger, by creating pages through Facebook, people from all over the world can view your content. If you create a successful page and blog daily, readers can ‘like’ your page, spreading the word through friends and other users globally. To cite an example we have a Nigerian free-classifieds webpage,
Twitter followed shortly after Facebook in March 2006 and by 2012 had attracted over 500 million registered users, generating over 340 million tweets daily. Twitter is great way to receive feedback on ideas and content before publishing online. As readers are behind a computer of telephone, it is so much easier to get honest feedback, rather than asking someone face to face. Not only is Twitter perfect for research but its speedy too, you will normally find that responses flow in seconds after publishing a tweet. Twitter also provides a platform for experienced bloggers that may have reached saturation point into finding new readers.
Being somewhat similar to Facebook, Google + gives a blogger the chance to outreach to worldwide audiences. With Google+ being fairly new, it is important for bloggers to get on board immediately and see what it is all about. So far, statistics shows that there are over 650,000 new registrations every day and the + button is used on average around 5 billion times each day. As these figures show, new network and social media sites can grow incredibly quickly, giving the blogger an option into using this as an advantage to promote their blogs for either personal or professional reasons. For example, StumbleUpon.com, a website which offers technology articles, uses Google +.
Overall, the fastest and most effective way to attract readers to your content is to use the biggest communication platform on the planet, the internet. With around 11% of the earth’s population actively using one or more social media sites daily, it is a powerful and effective way of attracting readers to your content.