So, the SEO bug has finally got you too. Don’t feel too bad, it was inevitable considering how quickly the world, products and services are migrating online. It’s never too late to get into tech and understanding ways in which to improve your business outreach, audience engagement and your bottom line.
So having got on board, now you need to get SEO work done for your concern. Before you run out to find yourself an expert agency or contractor and spend your hard earned cash, there are a few questions I truly recommend you ask.
Here we go.
Who will handle content creation?
Its one thing to have an SEO expert map out a fancy looking strategy which includes lot of impressive sounding jargon and terms, but it’s another to actually implement and drive the plan forward. An essential component of SEO is content. Who creates it? You, the contractor or a third party?
How does the professional’s current SEO work perform?
Ask for previous work. Look for a body of work that can help drive traffic. Does the professional have an idea of how to actually create winning content or is it a case of knowing the theory but never having practiced it?
What will they do for lead generation or outreach?
It’s essential you have strong performance milestones incorporated when you get SEO work started. And one part of this is how the SEO pro drives leads. Through a stunning Facebook campaign? Or by tweeting to their own audience and yours? Or will it be focussed on increasing your search ranking using organic methods so people find you first.
Do they have a handle on your audience and target market?
It’s one thing for the SEO pro to have bags of experience and the perfect style of writing for car enthusiasts, but will that expertise and tone translate over to your business if you happen to be in the plastic cup manufacturing industry?
Do they understand what is important to your audience?
It wouldn’t make too much sense to have a youthful, irreverent and sarcastic style of communication (think Top Gear the TV show) if your audience resides in the heartland of Gujurat. It may come across as rude, and maybe even insulting.
What features of your product and services are the most attractive to your audience? Don’t self destruct. Check first.
So here you have it. Always, always, always ask your SEO pro these questions and never award the job to somebody who is vague or non-committal on answering the above. Its never going to end well if you freestyle or wing it.
If you have any other questions about SEO professionals and best practices, do get it touch. Till the next time.